About us

Established 2008

An Important Message From Our Founder

As a valued customer, I am writing to let you know that in the new year Forza Italia will now form part of Merch Group and will be transitioning its retail business to an online store, supported by a new head office in Carlton and a new inner-city warehouse & production facility.

This will see our Lygon St retail store close its doors on Christmas Eve after enjoying nine years of prosperous trade and selling over 270,000 items.


As of Tuesday 25th December 2018, orders will be produced at, and dispatched from, our new inner-city warehouse. Merch Group’s new Carlton head office will be home to our designers, developers and customer support team. For your convenience, orders will be shipped via courier from $4.99*.

Our commitment to customer service excellence is unwavering and this new exciting chapter for our business is driven by the desire to evolve our business offering to best meet the needs and purchasing behaviour preferences of our national and international customers.

Over the course of this year we have taken great care to invest in the infrastructure and systems that will mean we can provide an outstanding customer service experience.

In addition, our custom printing division has grown significantly with many clubs and organisations currently utilising the Merch Group online and event platform. We will continue to be represented at leading events throughout the year with our Pop-Up Stores.

I encourage you to visit our new website which will be live this week at www.merchgroup.com.au where you can easily view and order your favourite leading brands from around the world or design your own custom printed merchandise.

As a token of our appreciation, when you next make an online purchase over $50, you will receive a $20 voucher. All existing loyalty points and vouchers will continue to be honoured.

Thank you for your ongoing loyalty and support. Our customer relationships are a large part of why it is that we love what we do.

Please don’t hesitate to contact me directly at joseph.gerace@merchgroup.com.au with any questions.
Alternatively, our customer support team are only a phone call away on +61 3 9654 6660.

I would like to take this opportunity to wish you and your family a Merry Christmas and a prosperous new year.

Yours sincerely,

Joseph A Gerace
Co-Founder Forza Italia/Merch Group
135-141 Cardigan St, Carlton Vic 3053 (Head Office)

New Head Office in Carlton

Inner-City Warehouse & Production Facility


Free shipping on all orders over $99.


100% money back


We offer safe shopping guarantee.


Products Sold.